Using Runway

Runway (Web, iOS)
Runway is great for exploring generative AI in video enhancement.

Pros:

• Advanced AI tools that deliver unique and creative results
• Extensive help content and learning resources

Cons:

• Steep learning curve

Runway feels like a magic wand for your imagination, transforming words and images into dynamic videos. If you're new to AI video generation, you're in for a thrilling experience.

At the core is Gen-3 Alpha, Runway's latest high-fidelity video generation model. Start by crafting a prompt that outlines the camera movement, aesthetics, and scene content, then add specific details to fine-tune the results. Though only accessible through a paid plan, it's a captivating tool that encourages creative experimentation—though be mindful, it uses credits quickly.

Achieving precise results can be challenging at first, but learning how the model processes prompts will lead to better outcomes. Fortunately, Runway offers a comprehensive Academy with tutorials and guides to help users navigate the platform.

Two additional models are available: Gen-3 Alpha Turbo, a more affordable but lower-quality alternative, and Gen-2, an older model that offers greater control over camera movements, visual styles, and subject positioning. While it’s less visually stunning than Gen-3, it provides more hands-on options to help you learn.

Beyond text-to-video, Runway offers a wide range of AI-powered tools, such as background removal, super-slow-motion video creation, and subtitle generation. These tools, which also support sound and still images, are intuitive to use despite the complex technology behind them.

While Runway may not fully replace traditional footage yet—and perhaps never will—it's ideal for abstract, creative projects that demand surreal, eye-catching visuals. Check out the Runway Watch tab to explore AI film festival entries and get inspired by the platform’s narrative and visual potential.

Pricing:

• Free plan: 125 one-time credits
• Standard plan: $15/month, includes Gen-3 High Fidelity access, 625 monthly credits (with the option to buy more), no watermark, and enhanced export quality.